About affiliate advertising

What affiliate advertising means

Affiliate advertising means that if a product is bought through a link on this site, the advertiser pays this site a commission. Under Japan’s Act against Unjustifiable Premiums and Misleading Representations — the rule against undisclosed advertising, in force since 1 October 2023 — we state clearly where advertising is present.

Programmes we take part in

• Amazon Associates Programme
• Rakuten Affiliate
• A8.net and other affiliate service providers

Which programmes we actually join depends on their review process. This page is updated when links go live.

Where product links appear

Product links appear in three places only. We keep them out of everything else so the guide stays readable.

• The kit list on a fishing-method page
• The kit for a particular fish on a species page
• The item list on the tackle page

How products are chosen

Products are chosen because they are actually needed for that kind of fishing, not because the commission is higher. Prices move, so we give ranges rather than exact figures. Check the seller for the current price and availability.

Purchases happen on the seller’s site

Product links take you to the seller. Ordering, payment, delivery and returns are governed by that seller’s terms, and this site is not a party to them. Please direct product enquiries to the seller.

What this site receives

This site receives a commission and nothing else. Your name, address and payment details are never passed to this site.